They couldn’t even understand the lyrics!īut clearly the South Korean cultural industry cracked some kind of code. As the only Korean in my grade, I was baffled by its popularity. Lacrosse Bros and Theater Kids alike learned the dance. In my senior year of high school, Psy’s “Gangnam Style” went viral, eventually becoming the first YouTube video to reach a billion views. The fruits of this influx of culture will be positive for both Korea and the West, writes Hannah Kim. An influx of Korean culture has entered the West, bringing with it Korean cultural norms, thought and soft power. Squid Game, Parasite and BTS… they’re all part of the K-wave.
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